YPN Improving Targetting of Ads
YPN today is improving the ad relevancy. This will mean better targetting of the ads to the sites that use YPN! as their ad company.
This will be great for all of the bloggers that use Yahoo Punlisher NEtwork because better ad relevancy means more clicks which means more money.
YPN will experiece some outage times for their site but this will not affect the serving of ads.
Just some minor growing pains as YPN strives to get better and match if not better the competition.
Technorati Tags: YPN, Yahoo Publisher Network, ad relevancy, bloggers
I haven’t found YPN’s relevance to be worthwhile at all frankly. On my blog homepage it comes up with a series of COMPLETELY irrelevant results except for ONE search term, despite the fact that served ads are completely out of context for my kind of blog.