Microsoft Going after Google Adwords
Microsoft Corp. today is introducing an ad auctioning system caled adCenter that insiders say will be “the next big revenue engine for the company.” Microsoft hopes to use adCenter to grab a bigger share of the booming market for ads linked to specific words used in online searches. But the competition will be tough. Yahoo! next month plans to unveil long-awaited improvements to its system — which Microsoft used while building adCenter. Google Adwords is constantly tweaking its approach to the strategy, which fueled its runaway growth.
(Source: The Wall Street Journal)
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