The new label put this mission into motion with its first release, GRITS’ Reiterate, last September. In addition to being called by ChristianityToday “the freshest, freest effort that GRITS has released this decade,” CCMMagazine.com applauded the twosome for its willingness to “colo[r] a little outside the usual lines.”

Revolution Art will continue to operate under its boundary-breaking philosophy with the release of projects by new artists Stefan the Scientist and female phenom Jade Harrell in 2009. In the meantime, the label is backed by industrywide support, including former label home Gotee Records.

“My hope is GRITS becomes part of the new wave of leadership in this industry,” says Joey Elwood, president of Gotee and longtime friend of the duo. “Nothing would make me happier for them than to see the future being developed by their thoughts and ideas. They’ve been shaping the future as artists for some time; now it’s time for them to take the next step, and I know they will do it.”

Elwood’s associate, Toby “tobyMac” McKeehan, agrees, “GRITS has changed the face of positive and spiritual hip-hop. They are relevant and have a knack for discovering talent that stretches our industry to places I love seeing it go.”

“The entire Provident-Integrity Distribution team is excited to welcome GRITS and the Revolution Art family of artists,” says Randy Davis, vice president of sales for Provident-Integrity Distribution. “Retailers across the world have come to know and trust the ministry of GRITS. We look forward to great things within this growing genre for years to come.”

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